Christopher Pouy

Freelance Jun 2023-Present

Creative Director/Copywriter

Clients: Lexus, Panda Express, Citibank

Human Standard – Remote Jun 2022-Jun 2023

Creative Director

Clients: Virgin Galactic, Civic Nation, The Nature Conservancy, Forever Oceans

Helped rebrand ad agency from ground floor. Built new identity with fresh strategic perspective, internal social campaigns, and mission statement.
Jumped in trenches with junior teams. Led by example to help them grow as creatives, strategic thinkers, and overall good humans.
Concepted 360 launch of startup client by building new brand campaign, differentiating them from competitors, and rewriting ENTIRE website.

David & Goliath – Los Angeles, CA Mar 2019-Jun 2022

Creative Director

Clients: Kia

Helped Kia sell more cars than in the history of the company. Consistently exceeded sales goals. Redefined tone and perception of Kia.
Developed innovative film packages for Kia Dealer Marketing Group that set new gold standard for running footage.
Mentored teams to help concept/execute campaigns, learn the voice of Kia, develop presentation skills/confidence, and discover their own unique styles.
Spearheaded Kia purpose-driven projects to assist first responders during Covid-19 and internal D&G community service programs.

Taco Bell (IN HOUSE) – Irvine, CA Jan 2017-Jan 2018

Creative Director

Led start-up, in-house broadcast department to create real-time, responsive content, disruptive social media campaigns and innovative XM events.
Worked alongside design department to create cohesive branding and marketing for new menu items.
Directed and collaborated with digital department in creation of breakthrough online programming.

Contend – Los Angeles, CA Jan 2016-Jan 2017

Creative Director

Clients: Bud Light, Microsoft, Netflix, Chrysler, Verizon

Supervised all aspects of creative development from start to finish including strategy, ideation, design, editing and production.
Concepted, directed, executed campaigns, original content, and XM for multiple national brands.
Led new business pitches and presented 360 campaigns to prospective clients.
Established and maintained relationships with new vendors including, VFX, production, animation, editing, design, photographers, directors, etc.
Inspired a positive, energetic work environment.

Deutsch LA – Los Angeles, CA Jan 2015-Jan 2016

Associate Creative Director

Clients: Taco Bell, Dr. Pepper, Volkswagen

Created award winning work for Taco Bell. Recognition includes Bronze Cannes Lion, Gold Effie, One Show Pencil.
Consistently managed multiple projects simultaneously meeting extremely tight deadlines.
Worked alongside other department leaders to develop sound marketing, strategic and creative platforms.

Drink Tank Ventures – Los Angeles, CA Jan 2011-May 2014

Creative Director

Clients: Uptime Energy, Cow Wow Cereal Milk, Nicoya Water

Developed original branding including logo design, packaging, and marketing for multiple beverage companies.
Launched and brought consumer packaged goods to market in Kroger, 7-11, and AM/PM.
Oversaw all creative teams making them better thinkers and building on their ideas.

EDUCATION

Vanderbilt University – Nashville, TN

BS in Communications/Business

ACTIVITIES

REFERENCES- Available upon request