IKEA didn’t buy this so we shot it ourselves.
I funneled a beer then wrote these lines.
The concept of “It’s Time” targeted young adults who were ready to take life’s next step and finally throw away that old futon from college. There’s nothing exploiting shame to sell some furniture. There’s something to be said for sitting in traffic and seeing one of your ideas parked next to you at a red-light on a plexiglass encased flat-bed truck.