Christopher Pouy

David & Goliath – El Segundo, CA

Creative Director
January 2018-present

Clients: Kia

  • Developed innovative film packages for Kia Dealer Marketing Group that set a new gold standard for running footage.
  • Mentored 3-4 teams to help concept/execute campaigns and transition to new brand marketing platforms.
  • Helped junior copywriters learn the voice of Kia, gain presentation skills/confidence and discover their own unique styles.
  • Spearheaded Kia purpose-driven projects to assist first responders during Covid-19 and internal D&G community service programs.

Taco Bell (IN HOUSE) – Irvine, CA

Creative Director
Jan 2017-Jan 2018

  • Led start-up, in-house broadcast department to create real-time, responsive content, disruptive social media campaigns and innovative XM events.
  • Worked alongside design department to create cohesive branding and marketing for new menu items.
  • Directed and collaborated with digital department in creation of breakthrough online programming.

Contend – Los Angeles, CA

Creative Director
Jan 2016-Jan 2017

Clients: Bud Light, Microsoft, Netflix, Chrysler, Verizon

  • Supervised all aspects of creative development from start to finish including strategy, ideation, design, editing and production.
  • Concepted, directed and executed ad campaigns, original content and XM for multiple national brands.
  • Managed and guided creative department throughout entire development process.
  • Led new business pitches and presented 360 degree campaigns to prospective clients.
  • Established and maintained relationships with new vendors including, VFX, production, animation, editing, design, photographers, directors, etc.
  • Inspired a positive, energetic work environment.

Deutsch LA – Los Angeles, CA

Associate Creative Director
Jan 2015-Jan 2016

Clients: Taco Bell, Dr. Pepper, Volkswagen

  • Created award winning work for Taco Bell. Recognition includes Bronze Cannes Lion, Gold Effie, One Show Pencil.
  • Consistently managed multiple projects simultaneously meeting extremely tight deadlines.
  • Worked alongside other department leaders to develop sound marketing, strategic and creative platforms.

Drink Tank Ventures – Los Angeles, CA

Creative Director
Jan 2011-May 2014

Clients: Uptime Energy, Cow Wow Cereal Milk, Nicoya Water

  • Developed original branding including logo design, packaging and marketing for multiple beverage companies.
  • Launched and brought consumer packaged goods to market in Kroger, 7-11, and AM/PM.
  • Oversaw all creative teams making them better thinkers and building on their ideas.

Education

Vanderbilt University – Nashville, TN
BS in Communications/Business

Activities

Men’s league baseball, hockey, basketball.
Avid scuba diver and world traveler.
Unofficial super fan of Los Angeles Lakers.

REFERENCES- Available upon request