Christopher Pouy
David & Goliath – El Segundo, CA
Creative Director
January 2018-present
Clients: Kia
- Developed innovative film packages for Kia Dealer Marketing Group that set a new gold standard for running footage.
- Mentored 3-4 teams to help concept/execute campaigns and transition to new brand marketing platforms.
- Helped junior copywriters learn the voice of Kia, gain presentation skills/confidence and discover their own unique styles.
- Spearheaded Kia purpose-driven projects to assist first responders during Covid-19 and internal D&G community service programs.
Taco Bell (IN HOUSE) – Irvine, CA
Creative Director
Jan 2017-Jan 2018
- Led start-up, in-house broadcast department to create real-time, responsive content, disruptive social media campaigns and innovative XM events.
- Worked alongside design department to create cohesive branding and marketing for new menu items.
- Directed and collaborated with digital department in creation of breakthrough online programming.
Contend – Los Angeles, CA
Creative Director
Jan 2016-Jan 2017
Clients: Bud Light, Microsoft, Netflix, Chrysler, Verizon
- Supervised all aspects of creative development from start to finish including strategy, ideation, design, editing and production.
- Concepted, directed and executed ad campaigns, original content and XM for multiple national brands.
- Managed and guided creative department throughout entire development process.
- Led new business pitches and presented 360 degree campaigns to prospective clients.
- Established and maintained relationships with new vendors including, VFX, production, animation, editing, design, photographers, directors, etc.
- Inspired a positive, energetic work environment.
Deutsch LA – Los Angeles, CA
Associate Creative Director
Jan 2015-Jan 2016
Clients: Taco Bell, Dr. Pepper, Volkswagen
- Created award winning work for Taco Bell. Recognition includes Bronze Cannes Lion, Gold Effie, One Show Pencil.
- Consistently managed multiple projects simultaneously meeting extremely tight deadlines.
- Worked alongside other department leaders to develop sound marketing, strategic and creative platforms.
Drink Tank Ventures – Los Angeles, CA
Creative Director
Jan 2011-May 2014
Clients: Uptime Energy, Cow Wow Cereal Milk, Nicoya Water
- Developed original branding including logo design, packaging and marketing for multiple beverage companies.
- Launched and brought consumer packaged goods to market in Kroger, 7-11, and AM/PM.
- Oversaw all creative teams making them better thinkers and building on their ideas.
Education
Vanderbilt University – Nashville, TN
BS in Communications/Business
Activities
Men’s league baseball, hockey, basketball.
Avid scuba diver and world traveler.
Unofficial super fan of Los Angeles Lakers.
REFERENCES- Available upon request